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About KEIKIKI

Hidden taste is the cutest.

KEIKIKI finds the little things most people walk past and remixes them for today — a lifestyle select shop for cute, hidden tastes.

KEIKIKI logo in front of a wall full of vintage toys
Illustration of the two people behind KEIKIKI on a colorful floral background

We are KEIKIKI

“Wait — this is way too cute.”

We get excited about objects with a story — the kind that make someone ask “where did you get that?” and give us a reason to tell it.

  • A colorful pile of vintage toys

    Find

    Discover

    Vintage toys pulled from back streets in the US and Japan, plus odd objects that catch the eye.

  • Figures, chains and keyring parts laid out on a cutting mat

    Remix

    Rebuild

    Vintage figures, kitschy chains, lip balm holders and message charms, mixed into one-of-a-kind custom keyrings and goods.

  • Magazine spread about Happy Meal toys asking how a billion toys are made each year

    Tell

    Story

    When a figure came out and the strange story behind it — we share what made us fall for it, honestly.

One rule: does it feel like KEIKIKI?

  • Vintage Toy & Object

    Collectible vintage objects — McToys, novelties and figures made more precious by time

  • Vintage Custom Keyring

    Vintage figures paired with message charms to give your bag a small presence

  • Message & Paper Goods

    Mirrors, shrink charms and postcards with witty lines and bold color

  • Lifestyle Select

    Quirky, sharp little objects that make a desk or a corner of your room smile

A collection of KEIKIKI custom keyrings made from vintage figuresA sold-out Snoopy custom keyring with the line “our tastes matched”
KEIKIKI showcase of vintage toys under neon light

Curation standard

Four questions behind everything we pick and make

  • Does it make you look twice?

    A face or a color too good to walk past

  • Does it leave a story?

    Something worth showing off to a friend

  • Does it fit your day?

    It slips naturally onto a desk or a bag

  • Does it match the KEIKIKI mood?

    Colorful, kitsch, witty — and a little odd

Let’s keep finding small things!

Every day we keep finding, making and sharing the small, precious things we fell for first.